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W2O Group Releases 2018 Relevance Index of Fortune 100 Companies

W2O Group Releases 2018 Relevance Index of Fortune 100 Companies

NEW YORK–()–W2O Group, a network of analytics-driven digital, marketing, and
communications firms, today released its 2018 Relevance Index of Fortune
100 companies. Launched in 2017, the Relevance Index is a proprietary
analytics model designed to determine the relevance of companies in
multiple industries as it relates to stakeholder engagement in a
social/digital reality. The Index tracks specific signals related to CEO
approval, financial analyst coverage, employee visibility, search and
the marketplace to determine the level of relevance for an organization
or brand.

The 2018 Relevance Index found that Facebook, Google, Delta Airlines,
Walt Disney, Apple, Costco and Amazon scored highest, mainly replicating
their 2017 rankings. These companies displayed strong alignment of
internal and external narratives, differentiating thought leadership,
innovation-oriented cultures and agile interaction with key
stakeholders. This year, Goldman Sachs and JP Morgan were new additions
to the list.

The firm will also release its first-ever Healthcare Relevance Index in
approximately two weeks.

“Relevance is the new reputation,” said Gary Grates, Principal at W2O.
“It provides a more actionable measure for leaders to determine if they
are truly connecting with key audiences – interests, concerns, beliefs,
expectations – and if this connection is resulting in greater engagement
with the organization. The Index not only captures relevance, it also
illuminates what a company needs to do from a decision and action
standpoint to help it achieve a bold and differentiating narrative.”

Following are key findings from the 2018 Relevance Index of leading
Fortune companies, which is available in full at https://w2o.to/2018RelevanceIndex

A summary of the 2018 Relevance Index:

  • Only 8 percent of Fortune 100 companies registered a strong or
    resilient relevance.
  • 51 percent of companies registered as susceptible or weak, suggesting
    their relevance is highly vulnerable and they need to take
    significant, immediate, clear, genuine and sustained actions to engage
    with stakeholders who matter on the topics that matter to them.
  • Among the relevance leaders, drivers were positive recommendations
    from financial analysts, high CEO approval ratings, and high search
    interest (despite much lower news sharing).
  • Leaders:

    • Have a clear, consistent, differentiating narrative, POV, thought
      leadership are bold, nimble, attuned and ahead
    • Are Proactive: bold statements and innovation-centric
      announcements drive relevance (see Goldman Sachs Crypto currency
      example on slide 10)
    • Understand the Trump factor: responses to Trump statements (both
      critique and praise) are drivers of relevance
  • Companies that fall in the middle of the Index have low content
    sharing and low search interest, apathetic stakeholders, and
    incongruencies in internal and external scores (narratives,
    understanding, support, outlook, advocacy). Additionally, they
    experience challenges due to leadership changes, organizational flux
    or plateaus, and M&A activity.

“In 2018, we found it was easier for Fortune 100 companies to lose than
gain relevance,” said Chuck Hemann, Managing Director, Analytics. “It’s
critical that companies truly comprehend stakeholders in a deep manner
as a foundation to engagement. Organizations can often lose sight of
stakeholders in today’s fast-moving environment, missing the originality
and impact needed to gain relevance. In 2018, eight of the top 15
relevance organizations were the same as 2017 albeit movement in terms
of score. This indicates the fluidity of relevance and, for companies,
necessitates a more disciplined effort to stay attuned and stay ahead.”

About W2O’s Relevance Index

Launched in 2017, W2O’s Relevance Index ranks the top Fortune 100
organizations on how they perform from an engagement and interaction
standpoint. The Index tracks specific signals related to CEO approval,
financial analyst coverage, employee visibility, search and the
marketplace to determine the level of relevance for an organization or
brand. The aggregate number provides a relevance score indicating where
an organization or brand performs vis-à-vis its competitive set. The
model reflects actual observed behavior vs. reported perceptions.

About W2O

Founded by Jim Weiss in 2001, W2O is the leading independent provider of
analytics-driven, digital-first marketing services and communications to
the healthcare sector. W2O applies proprietary analytics models,
methodologies and approaches in a digital world to design precise
communications and marketing strategies to deliver sustained business
results. The firm employs nearly 800 people in 15 offices across the
United States and in Europe.

For more information, please visit www.w2ogroup.com.

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Published at Thu, 11 Apr 2019 13:07:00 +0000